Since 2006, Mirabilis Advisory has been by engaged by institutions and governments to develop research-based, creative strategies for competitive positioning, brand campaigns and advocacy programmes.
Mirabilis' proprietary methodology and framework, which explore countries, cities, companies, communities and even causes, as "Open Systems", enables the creation and development of enduring ideas.
Mirabilis has helped deliver value for its clients through objective, contrarian thinking and action-based programmes.
Mirabilis has worked across the public and private sectors, with global cities, developed nations and emerging markets to design creative brand and marketing strategies. It has pioneered place branding, place making and place management approaches in India, working together with institutional owners on an urban
In 2018, it organised the inaugural City Nation Place Asia Pacific Forum in Singapore in partnership with the National University of Singapore's Lee Kuan Yew School of Public Policy.