How Loud is your echo?

Mirabilis is a strategy consulting firm with capabilities in competitive positioning, experience design & foresight.

About Us

Competitive Positioning

We help organisations and their leaders navigate complexity to develop positioning ideas that endure. We do this by honing in on insights that catalyse competitive strategies for sustainable differentiation. 


Thinking about what comes after what's next is our way of scanning the present for insights, cues and trends that will shape, or even disrupt, our tomorrow. 

Experience Design

We design holistic solutions that focus on human experience and cultural context. This enables us to deliver relevant outcomes and generate outsized impact.


A Race Like No Other

We secured the successful debut of the world's longest yacht race into India, for the first and only time in this mega-event's history. 

Future of Urban Mobility

We positioned an alternative urban mobility solution as a viable option for congested urban centres & megacities.

London Unlimited

We helped navigate complex political, cultural & economic networks to deliver partnerships across borders for London in India & China. 

State of Mind

We conceptualised and delivered a powerful brand positioning idea: 'Open Future', for a new political province in India.

Alternative Urban Futures

We challenged existing urban planning paradigms to position walkability as a key strategy for building world-class cities in India. 

Positioning UK in India

We successfully provoked a new approach for UK companies in India by focusing on emerging cities and sunrise sectors.

the alternative urban futures project // habitat summit & Champion cities expo

Reports & Publications

The Mirabilis Matrix: An Analytical Framework for Urban Thinking (pdf)


WorldView: Creating Places for People (pdf)


India of Cities: The Significance of Cities in India’s Development (pdf)


Retrospective: Symposium on Urbanisation in India (pdf)


The Alternative Urban Futures Report (pdf)


Integrated Citymaking: Governance, Planning & Transport (pdf)


select clients & partners